Empowering organizations with expert marketing consulting
Bespoke Marketing Services for the Public Sector
Empowering organizations with expert marketing consulting
About Walston & Associates
Rita Walston
Rita Walston
Rita Walston
I’ve been marketing to the U.S. public sector, with an emphasis on federal government, for more than twenty years. At immixGroup, I created their client-facing marketing practice and built a team that grew business for more than 100 Independent Software Vendors (ISVs) and their partners. I joined Snowflake in 2019 to stand up their fede
I’ve been marketing to the U.S. public sector, with an emphasis on federal government, for more than twenty years. At immixGroup, I created their client-facing marketing practice and built a team that grew business for more than 100 Independent Software Vendors (ISVs) and their partners. I joined Snowflake in 2019 to stand up their federal marketing, bringing best practices and industry relationships that established strong thought leadership and lead generation. By 2026, the company had grown from pre-IPO to a global corporation, and it was time for a new adventure.
My professional passion is bringing people together in ways that matter for conversations that drive business. I approach marketing by reverse engineering: tell me your goals—make them specific and measurable—and I’ll leverage my expertise, experience, and network to create a plan that can achieve them
Tim Walston
Rita Walston
Rita Walston
Over the past 35 years, I’ve led multiple digital marketing and e-commerce departments, for companies ranging in size from boot-strapped startups to Fortune 100 in the online services, IT, financial, and healthcare industries. I’ve built out multi-disciplined in-house teams and managed omni-channel agencies to execute organic and paid s
Over the past 35 years, I’ve led multiple digital marketing and e-commerce departments, for companies ranging in size from boot-strapped startups to Fortune 100 in the online services, IT, financial, and healthcare industries. I’ve built out multi-disciplined in-house teams and managed omni-channel agencies to execute organic and paid search, social media marketing, content marketing, reputation management, and display advertising regional and national campaigns.
I enjoy developing and coaching high-performance marketing teams. I am fortunate to help train the next generation of marketers as an adjunct professor for graduate studies across the topics of digital analytics, segmentation, campaign management, and AI. As a fractional CMO or short-term consultant, I can help you improve your website’s efficiency, grow your brand awareness, develop digital marketing strategies, and improve or expand your digital marketing tactics.
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Walston & Associates
